Yamagata × Wagashi - A Future Built on Tradition
[Trailer]
（2022／27min）
Yamagata’s wagashi culture is deeply rooted in people’s lives, with some long-established confectionery shops from the Edo period. The film conveys the passions and efforts of wagashi creators and the charm of Yamagata’s wagashi, which continues to evolve while preserving tradition.
Filmmaker
Local Support Collective BAQSAN
BAQSAN is a team of local creators ranging in age from 18 to 24. BAQSAN was launched in July 2020 by eight creators who wanted to energize and contribute to their hometown Yamagata as they saw many people and shops had a hard time in the midst of the COVID-19 pandemic. Social media is a familiar tool for them as they have dealt with the internet and YouTube since their childhood. They have produced PR videos for many restaurants and posted them on SNS. Their goal is to roll out activities to invigorate not only Yamagata but every corner of Japan with their techniques and heartfelt passions.
Local Support Collective BAQSAN
BAQSAN is a team of local creators ranging in age from 18 to 24. BAQSAN was launched in July 2020 by eight creators who wanted to energize and contribute to their hometown Yamagata as they saw many people and shops had a hard time in the midst of the COVID-19 pandemic. Social media is a familiar tool for them as they have dealt with the internet and YouTube since their childhood. They have produced PR videos for many restaurants and posted them on SNS. Their goal is to roll out activities to invigorate not only Yamagata but every corner of Japan with their techniques and heartfelt passions.
Photo Garally
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